This survey focuses on the relationships between online platforms and the businesses that use them to reach their customers.
Online platforms are online spaces where users (business and customers) are brought together by a platform operator in order to facilitate an interaction (e.g. exchanging information, commercial transactions). Types of online platforms include:
- Online marketplaces (e.g. Amazon, eBay, Allegro, etc.)
- Tourism and hospitality platforms (e.g. Booking.com, Hotels.com, TripAdvisor, etc.)
- Online application stores (e.g. Apple App Store, Google Play Store, Samsung Galaxy Apps, etc.)
- Online search engines (e.g. Google, Bing, Yahoo, etc.)
- Social media platforms (e.g. Twitter, Facebook, Instagram, etc.)
- Online media platforms (e.g. YouTube, Vimeo, Dailymotion, etc.)
This definition of online platforms does not include your business website.